The Interior Lovers

Design Tik Tok trends - do we give a tok?

March 07, 2024 Sam Grigg and Naomi Scott-Dunne
Design Tik Tok trends - do we give a tok?
The Interior Lovers
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The Interior Lovers
Design Tik Tok trends - do we give a tok?
Mar 07, 2024
Sam Grigg and Naomi Scott-Dunne

Send us a Text Message.

In this episode we have a rather animated tête-à-tête about design Tik Tok trends and the emotions they conjure up in us.  Naomi has never been on tik tok and is probably missing out on a trick tbh, so this is quite an education for her!  Sam’s research into some Tik Tok hashtag stats is staggeringly mind-blowing:  #Interior Design has 42 billion views;  #Homes of tiktok has 267 million views; #Dark Academia 5 billion views; #Cottage Core 16 billion; #Scandi Maximalism; #Grand Millennial (41 million views in US alone!!).  

In a non Tik Tok world, so far as trends are concerned, these exist for many reasons. Predominantly commercial we believe that whatever you do in your home, however you choose to decorate it, a home should enhance the way we live: good design is about language, not style.  
Some of these trends are transient and seasonal yet unlikely to be sustainable or long-lasting.  Tune in as we explore tik tok tribes, tik tok hobbies and how they came up with the names and the role voyeurism plays.  Conversation pits are also discussed – and now Naomi is on the fence as to whether she still wants one!  We both grew up pre-social media yet Sam was a trailblazer for cottage core with her Laura Ashley bedroom as a teenager, whilst Naomi’s bedroom was a vibrant saturated red – who obviously knew nothing about colour psychology then...  

We debate which hashtag we fall under and have a good laugh about it – we think Naomi is a coastal grandmother/granny chic, whilst Sam wonders whether she is eclectic chic, yet doesn’t really like the chic label!  

As always, we recount some hilarious design anecdotes.  So grab your Dalgona Coffee (aka "creamy coffee"), which apparently has a collective 741.8 million views on TikTok, and was one of the first pandemic-era drinks to go viral back in March 2020 and indulge in our conversations.  

Email us your design dilemmas on samandnaomi@theinteriorlovers.com

For regular updates on colour, design and lifestyle inspiration, follow Sam and Naomi on Instagram:
The Interior Lovers: https://www.instagram.com/the.interiorloverspodcast/
Sam: https://www.instagram.com/sam.grigginteriors/
Naomi: https://www.instagram.com/scottdunneinteriors/ 

And for some more visual inspiration, follow us on pinterest:  https://www.pinterest.com/TheInteriorLoversPodcast/?actingBusinessId=1135892474674481329

Show Notes

Send us a Text Message.

In this episode we have a rather animated tête-à-tête about design Tik Tok trends and the emotions they conjure up in us.  Naomi has never been on tik tok and is probably missing out on a trick tbh, so this is quite an education for her!  Sam’s research into some Tik Tok hashtag stats is staggeringly mind-blowing:  #Interior Design has 42 billion views;  #Homes of tiktok has 267 million views; #Dark Academia 5 billion views; #Cottage Core 16 billion; #Scandi Maximalism; #Grand Millennial (41 million views in US alone!!).  

In a non Tik Tok world, so far as trends are concerned, these exist for many reasons. Predominantly commercial we believe that whatever you do in your home, however you choose to decorate it, a home should enhance the way we live: good design is about language, not style.  
Some of these trends are transient and seasonal yet unlikely to be sustainable or long-lasting.  Tune in as we explore tik tok tribes, tik tok hobbies and how they came up with the names and the role voyeurism plays.  Conversation pits are also discussed – and now Naomi is on the fence as to whether she still wants one!  We both grew up pre-social media yet Sam was a trailblazer for cottage core with her Laura Ashley bedroom as a teenager, whilst Naomi’s bedroom was a vibrant saturated red – who obviously knew nothing about colour psychology then...  

We debate which hashtag we fall under and have a good laugh about it – we think Naomi is a coastal grandmother/granny chic, whilst Sam wonders whether she is eclectic chic, yet doesn’t really like the chic label!  

As always, we recount some hilarious design anecdotes.  So grab your Dalgona Coffee (aka "creamy coffee"), which apparently has a collective 741.8 million views on TikTok, and was one of the first pandemic-era drinks to go viral back in March 2020 and indulge in our conversations.  

Email us your design dilemmas on samandnaomi@theinteriorlovers.com

For regular updates on colour, design and lifestyle inspiration, follow Sam and Naomi on Instagram:
The Interior Lovers: https://www.instagram.com/the.interiorloverspodcast/
Sam: https://www.instagram.com/sam.grigginteriors/
Naomi: https://www.instagram.com/scottdunneinteriors/ 

And for some more visual inspiration, follow us on pinterest:  https://www.pinterest.com/TheInteriorLoversPodcast/?actingBusinessId=1135892474674481329